Understanding the Male Shopper: How They Plan, Shop, Buy and Share


PREformance-MaleShopperInsightsThe modern American family is changing and with added responsibility in the home it is important to understand the Male shopper and how he uses coupons, shops and buys.  He is very different than the average female shopper and has definite opinions on offers.  Also, in the Grocery category he shops the store very differently depending on his age.

In a shift from the focus on the female shopper, Thérèse Mulvey shares insights on male shoppers, their growth, attributes and what influences them at the Association of Coupon Professionals its Annual Industry Coupon Conference “The Wonderful World of Coupons, Imagine: Innovation, Insight, Interaction.”

See the Presentation