Business Strategy


PREformance Marketing believes there are five ways to grow sales for any organization: Conversion; Retention; Acquisition; Frequency; and Ticket, or C.R.A.F.T. Understanding the client’s goals to increase business through the C.R.A.F.T. approach allows us to maximize your media spend to achieve key targets. Using a combination of the Retail and Consumer Trade area data allows you to reach and capture today’s consumer more effectively along their path to purchase.

The unique background of the PREformance Marketing strategists in sales, marketing, analytics, finance and media attribution are crucial elements in enhancing client performance and growing revenue.