Today marketers are challenged with where to best invest their advertising dollars to drive ROI, according to Business News Daily. Tightened ad budgets, fragmented media, a consumer who is in control and the new path to purchase are all factors contributing to this challenging media environment.
The consumer’s path to purchase is evolving quickly as broadcast, print and digital media engage consumers based on their preferred media. No one medium is going to be the answer. Marketers must tap into insights and data recognizing that big data creates predictability in multi-channel campaigns. So, what if you could forecast your print ROI before selecting the balance of your media?
When it comes to new media, digital has measurability and automation to ensure that a brand is front and center with target audiences. Digital allows marketers to build a pipeline of attractive leads and strengthen conversions for their campaigns while print the broadens the message to gain audience scale.