Meet Our Strategists


THÉRÈSE MULVEY

Consumer Engagement Officer

 

Thérèse Mulvey is an accomplished executive with more than two decades of success driving profit, growth and market expansion through the strategic optimization of marketing analytics, research and business development. Ms. Mulvey is an innovative retail industry professional, with rare expertise in analyzing and translating consumer behavior into strategic marketing and advertising plans that build traffic and sales.

Colleagues and industry experts recognize her as the “go-to” consumer marketing guru with insightful grasp of the evolution Trez headshot 8.15of the consumer landscape. A highly-rated graduate-level and webinar instructor, she is valued for her insiders’ perspective on boosting consumer engagement in today’s evolving media environment. Her career highlights include:

  • Exceptional record of driving revenues with off-line / on-line geo-based targeting
  • Designed industry’s first Response Measurement Database that predicts print advertising results with 90 percent accuracy
  • Consumer sales behavioral expert proven at expanding corporate visibility
  • Translates “Big Data” into powerful insights

A proven profit generator, Ms. Mulvey cultivates and expands client relationships by leveraging the power of consumer insights and advanced analytics.

 

BETH KEEGAN

President

Beth Headshot 8.15

Beth Keegan is an award-winning sales, marketing, advertising and media executive with two decades of experience with Fortune 500 companies. By deploying geo-based and data driven analytics, she skillfully builds revenue, customer traffic and speeds consumer purchasing decisions. She has unique expertise in post-merger and acquisition integrations, consolidations and marketing strategies.

Ms. Keegan created, launched and led a groundbreaking initiative combining marketing intelligence and information, media attribution, and technology to deliver advanced target marketing and reduce consumer buying time-frames. The Center for Marketing Excellence initiative developed the first ever sub-ZIP Code neighborhood based display offering in the industry. Her career Highlights include:

  • Retail industry marketing and advertising expertise
  • Highly successful sales and marketing leader with an extraordinary focus on client results
  • Has placed over a billion dollars of multi-media advertising in her career
  • Geo-based off-line and on-line media and targeting expert

Ms. Keegan has been a successful leader by leveraging her own retail experience to grow her clients’ business. She has handled small franchisee business as well as the largest retail accounts from both a sales and marketing perspective.