Tis the season for notebooks and pens. As parents and students enter a new school year the retail landscape looks positive. New research from Prosper Insights and eMarketer point to an uptick in back to school spending for 2016. This important retail event is not to be taken lightly as spending expectations are at a whopping $2.73 Billion. A study by Fluent says that families usually spend between $100 to $249 per child. Many see this year as a “replenishment” opportunity for back to school spending versus past years […]
In today’s dynamic economy, everyone needs a strategy to reach and engage with Millennial Moms. Currently, 83% of all new mothers are Millennials and that number will only grow. Given that they are the first generation to outnumber the Baby Boomers their spending power is significant as in $170 Billion dollars per year! Sounds good right? Well not so fast, don’t start your marketing and messaging strategy before making sure that you really understand them. This group of savvy Moms will […]
Today the consumer is the center of the trade area and all media must surround them. PREformance Marketing calls this the Consumer Trade Area or C.T.A. Every media touch point, both online and offline, is an opportunity to engage the consumer and alter their path to purchase. These engagement points are the key to media effectiveness and measured attribution.
For decades whether an advertiser or a retailer, targeting was defined in geographic and demographic terms. The Internet has added contextual and behavioral to our targeting vocabulary. Now what?
“Leveraging online and offline data provides a holistic view of the consumer,” says Beth Keegan in an article on Adotas Internet Advertising & Media News. ” The key to this valuable data lies in making it actionable.”
Large-scale events like the Olympics or the Super Bowl present an interesting opportunity for marketers, especially those with a global audience, reports Thérèse Mulvey on the American Advertising Federation’s (AAF) Thought Leadership.
Today marketers are challenged with where to best invest their advertising dollars to drive ROI, according to Business News Daily. Tightened ad budgets, fragmented media, a consumer who is in control and the new path to purchase are all factors contributing to this challenging media environment. So, what if you could forecast your print ROI before selecting the balance of your media?
The modern American family is changing and with added responsibility in the home it is important to understand the Male shopper and how he uses coupons, shops and buys. He is very different than the average female shopper and has definite opinions on offers.
Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs.