In today’s dynamic economy, everyone needs a strategy to reach and engage with Millennial Moms. Currently, 83% of all new mothers are Millennials and that number will only grow. Given that they are the first generation to outnumber the Baby Boomers their spending power is significant as in $170 Billion dollars per year! Sounds good right? Well not so fast, don’t start your marketing and messaging strategy before making sure that you really understand them. This group of savvy Moms will not appreciate advertising sent to them that is not relevant. We have put a lot of time and energy into doing just that – understanding how to effectively market to this important consumer. We can help you too!