Media Attribution Analysis


Description: Review current market media mix to boost media performance. Evaluate the contributions of each media in overall plan to determine how to best leverage media dollars against the consumers’ path to purchase.

Deliverables:

  • Establish tests and measurements to evaluate current media performance
  • Measure media within the CTA
  • Identify potential partners, negotiating deliverables on behalf of clients
  • Review individual and collective media performance
  • Executive summary of key findings, recommendations and next steps