Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar, according to Chief Marketer magazine. Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs.
PREformance Marketing is pleased to share this Chief Marketer report, which covers:
- Top strategies for turning on the power of combining direct and digital marketing
- Best practices for using personalized URLs
- Ways to cut postage costs
- Five best practices for insert media creative
- And more!