Consumer Insights

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Understanding consumers and the media touch points they use, depending on purchase type, are essential ingredients of effective media influence campaigns. Our Consumer Trade Area [CTA] approach, in combination with the traditional Retail Trade Area, enable us to track consumers, their media consumption and their shopping patterns as they move through their day’s various activities and locations. An optimized CTA match media to the consumer to trigger activation by day-part, enhancing the overall return on marketing objectives. PREformance Marketing leverages that marketing intelligence to develop successful media plans.