Consumer Detective

Description: Investigate and profile your consumer

Deliverables: Analysis of consumer sets such as Moms, Millennials, Students, Parents, “Have and Have Nots,” Brick and Mortar versus E-tail and Ethnic Consumers

  • Analysis of current and potential consumers and how to capture them
  • Develop recommendations to follow the consumer within their Consumer Trade Area (CTA)
  • Executive summary of key findings, recommendations and next steps