Client-Specific Media Plan Review


Description: Provide in-depth review of all client media as well as alignment with its marketing strategy. Review client-specific Consumer Trade Area (CTA).

Deliverables:

  • Review of historical media performance versus investment
  • Complete targeting recommendations to optimize future campaigns
  • Make recommendations on media mix optimization with CTA
  • Measure and monitor recommended campaign performance
  • Executive summary of key findings, recommendations and next steps