Client-Specific Advanced Analytics


Description: Measure campaign and marketing performance leveraging client-specific sales, consumer, and POS data

Deliverables:

  • Use current client data sets to determine benchmarks
  • Identify potential partners and negotiate deliverables on behalf of clients
  • Assist and guide testing parameters using A-B testing methodology
  • Analyze test data to determine program recommendations based on media attribution
  • Review performance against industry benchmarks
  • Executive summary of key findings, recommendations and next steps