Large-scale events like the Olympics or the Super Bowl present an interesting opportunity for marketers, especially those with a global audience, reports Thérèse Mulvey on the American Advertising Federation’s (AAF) Thought Leadership.
Today marketers are challenged with where to best invest their advertising dollars to drive ROI, according to Business News Daily. Tightened ad budgets, fragmented media, a consumer who is in control and the new path to purchase are all factors contributing to this challenging media environment. So, what if you could forecast your print ROI before selecting the balance of your media?
The modern American family is changing and with added responsibility in the home it is important to understand the Male shopper and how he uses coupons, shops and buys. He is very different than the average female shopper and has definite opinions on offers.
Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs.