“Leveraging online and offline data provides a holistic view of the consumer,” says Beth Keegan in an article on Adotas Internet Advertising & Media News. ” The key to this valuable data lies in making it actionable.”
Today marketers are challenged with where to best invest their advertising dollars to drive ROI, according to Business News Daily. Tightened ad budgets, fragmented media, a consumer who is in control and the new path to purchase are all factors contributing to this challenging media environment. So, what if you could forecast your print ROI before selecting the balance of your media?